When it comes to the Stetson brand, think shoes, not hats

Since we are digging deeper into the Stetson story, this is a good time to address the ten-gallon hat in the room. 

Everyone's first association with the Stetson name is with the John B. Stetson hat brand, that icon of the American West and American popular culture. 

John Batterson Stetson opened his hat factory in Philadelphia in 1865. He was an eighth-generation Stetson family member descended from Cornet Robert Stetson through his son Robert Stetson Jr., a younger brother of the Joseph Stetson that originated our Stetson line.