Just for fun, here is a comparison of the official Coca-Cola logo, in force as a protected trademark since 1893, and the logo treatment for American Spirit's Carioca Cooler concoction. You be the judge.
The chief poobah at Family History Machine is Dan Ruby, aka Machinist. He created FHM as a tool to present his own family history, then opened the platform for other family storytellers to do the same.
